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ATI & FUTURETIX LAUNCH TICKETING & FUNDRAISING PREDICTIVE ANALYTICS TOOL
Selden, NY – January 31, 2012 - Right Customer. Right Offer. Right Time.FutureTix and Adaptive Technologies have formed a joint venture to meld together a unique blend of entertainment ticketing expertise and award winning predictive modeling technology. Adaptive AnalyTix, their joint product, was introduced to the marketplace at the recent INTIX conference.
Adaptive AnalyTix utilizes tailored business intelligence to compile data from both venue and external sources to predict and track results for subscriptions, groups, singles and fundraising campaign initiatives, on both a retention and net new business basis. The tool will provide multiple dashboard views and enable the clients to export actionable results to drive business decisions.
“Consumers today provide us with a wealth of data and indicators demonstrating their preferred sales and delivery methods, as well as desired price points at which they choose to purchase tickets,” said Dan DeMato, Principal, FutureTix, “this tool will help us predictably maximize opportunities using this information. The days of painting all of our patrons with one brush are gone forever”.
The web-based tool will allow venue executives to centralize data from a variety of departmental ‘silos’ while layering on organizational factors such as price, strength of schedule and product as well as offers and amenities to pre-assess campaigns and define the ideal target segments for the highest ROI.
“We are excited to bring to the entertainment industry the same phenomenal results we have been able to deliver to other verticals over the past 10 years. Our customers typically see double digit growth in profitable revenues from our solutions. ATi’s dynamic learning system ensures that you are working with the most current insights to efficiently and effectively engage your patrons,” saidSusan Cordts, CEO, Adaptive Technologies, Inc.
“Knowing and segmenting your data based on your guests’ purchase history, buying patterns, and demographic information is crucial in today’s business climate. Buyers are smarter and are accustomed to receiving tailored and specific messages in part to changes that have occurred in communication outlets, like social media. Taking the time to learn your data and using tools to help you do this will result in sales opportunities and growth in the relationship you have with your guests.” – Brian P. Sayre, Director of Ticket Services PlayhouseSquare
About FutureTix, Inc. - FutureTix, Inc. is a full-service ticketing solution consulting company that specializes in driving incremental revenue through innovative ticketing technology. FutureTix is a privately held New York company.
About Adaptive Technologies, Inc. - Adaptive Technologies, Inc. (ATi) helps business leaders make better decisions. We provide companies with tailored business intelligence and advanced predictive analytics solutions that turn enterprise data into intelligent, actionable information. Founded in 2001, Adaptive Technologies, Inc. is privately held and based in Arizona. www.adaptiveinc.com
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For more information please call 516-608-0626.
Contact:
FutureTix, Inc.
Dan DeMato – President
PO Box 1634, Selden, NY 11784
demato@futuretix.com – 516-578-3588 - www.FutureTix.com